User Experience
Design Systems
Frontend Execution
10-Day MVP Sprints

Treat your user the way you would want to be treated: respect attention, eliminate friction, and ship products that solve real problems.

Hamzah Ikhsan Portrait
SELECTED WORKS
[ CHAPTER 01 / WORKS & CAPABILITIES ]

THE GOLDEN
RULE OF UX.

“Treat your user the way you would want to be treated: respect their attention, eliminate unnecessary friction, and ship products that solve real problems.”

CAPABILITY MATRIX

3 core disciplines spanning product strategy, token architecture, and high-velocity frontend engineering.

JUMP TO DISCIPLINES
[ THREE CORE DISCIPLINES ]

SERVICES & EXPERTISE

Integrated design and engineering services engineered to scale startups and modernize enterprises.

01

User Experience Architecture

Transforming complex workflows into effortless interfaces. Every decision is measured against task completion speed and verified user satisfaction.

CAPABILITIES INCLUDE:
  • ›User Research & Journey Mapping
  • ›Information Architecture
  • ›Wireframing & Flow Design
  • ›Single Ease Question (SEQ) Testing
  • ›Interactive High-Fidelity Prototyping
02

Design Systems & Tokenomics

Building scalable digital foundations that eliminate designer-to-developer friction. 200+ battle-tested components designed for rapid reuse.

CAPABILITIES INCLUDE:
  • ›Figma Variables & Design Tokens
  • ›Component Architecture (Atomic)
  • ›Dark / Light Adaptive Systems
  • ›3D Asset Design & Blender Renders
  • ›Figma Dev Mode Handoff Specs
03

Frontend & MVP Engineering

Bridging the chasm between design files and live code. Production-ready web applications deployed with sub-second performance and hardened Nginx infra.

CAPABILITIES INCLUDE:
  • ›Next.js 16 App Router & SSG
  • ›TypeScript Strict Type Safety
  • ›Tailwind CSS v4 Precision Layouts
  • ›Zero-Overhead Static Deployments
  • ›10-Day Production Sprints
[ 02 / SELECTED WORK ]

FEATURED CASE STUDIES

Real-world products engineered for verified performance, design consistency, and immediate market impact.

PROJECT 01B2B SaaS / Product Design & Frontend•2026

MAIOFFICE: Autonomous AI Task & Project Scribe

Spearheaded end-to-end design and frontend development for an autonomous AI-driven office workflow automation platform. Designed intuitive task orchestrators, conversational widgets, and dense productivity dashboards.

AI SaaSProduct ArchitectureDesign System

VERIFIED OUTCOMES

  • Single Ease Question: 6.1 / 7.0
  • User NPS: 9.7 / 10
  • MVP Delivery: 14 Days

TECHNOLOGY & TOOLS

Next.js 16TypeScriptTailwind CSSShadcn UILovable Engine
PROJECT 02Enterprise POS / UI/UX & Design Tokens•2026

LAJU POS: Modern Multi-Store Retail Ecosystem

Engineered an offline-first POS cash register and cloud inventory interface tailored for high-speed retail and F&B operations. Designed 140+ screens in Figma Dev Mode with unified design token hierarchy.

POS SystemF&B / RetailMobile & Tablet

VERIFIED OUTCOMES

  • 140+ Production Screens
  • Figma Dev Mode Ready
  • 35% Faster Order Entry

TECHNOLOGY & TOOLS

Figma Design TokensAuto Layout 5.0Component Architecture
PROJECT 03Design System / Commercial Product•2025 - 2026

Vendora UI Kit: Commercial E-Commerce System

Crafted a high-converting, 200+ component modular design system published commercially on Gumroad. Adopted by global freelance developers and indie hackers worldwide.

Commercial AssetDesign TokensGumroad Best-Seller

VERIFIED OUTCOMES

  • 200+ Verified Components
  • 5.0 ★ Rating
  • Global Commercial Sales

TECHNOLOGY & TOOLS

Figma VariablesMulti-Theme TokensVector Kit
PROJECT 04E-Commerce / Fashion & Editorial•2025

Euphoric Disorder: Brutalist Streetwear Platform

Created an edgy, brutalist editorial online store reflecting underground streetwear culture. Implemented raw typographic grids, lookbook carousels, and minimalist cart checkout flows.

Fashion E-CommerceBrutalist WebHeadless Store

VERIFIED OUTCOMES

  • Sub-second Page Loads
  • Custom Micro-interactions
  • 100% Mobile Fluidity

TECHNOLOGY & TOOLS

Next.jsTailwind CSSShopify APIVercel
[ CHAPTER 03 • THOUGHTS & ESSAYS ]
NEXTCHAPTER

Essays on UX ethics, single ease questions, design token systems, and rapid prototyping workflows.

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